BellaClaire Studios

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Marketing


Marketing:

Things to Consider when Getting Started with your Site as well as Advertising and Marketing to your Customers...

BellaClaire Studios Can and Will help with any and all marketing we can. With the web today there are many strategies. Some cost and some are free. We like to initially utilize all the free and open source venues to get you on your feet and find out what works best for you.

Available Markets:

Social Media Marketing: Facebook, twitter, blogging, email mailing lists

Mass Web site Submission: Free website submission to networking and open forums and local search facilitators.

and more; Contact us today for more information:

Call: (720) 771-4104

or Email:

kristan@bellaclaire.com
Sales@bellaclaire.com

Marketing Strategy and Tips

Product
Describe your product. How does your product relate to the market? What does your market need, what do they currently use, what do they need above and beyond current use?

Competition
Describe your competition. Develop your "unique selling proposition." What makes you stand apart from your competition? What is your competition doing about branding and positioning?

Mission Statement
Write a few sentences that state:
• "Key market" - who you're selling to
• "Contribution" - what you're selling
• "Distinction" - your unique selling proposition

Marketing Strategies
Write down the marketing and promotion strategies that you want to use or at least consider using. Strategies to consider include:

• Networking-Go where your market is, Chamber of Commerce, BNI, etc.
• Direct marketing-Sales letters, brochures, postcards, flyers, etc.
• Advertising-Print media, directories, billboards, yellow pages, radio, TV
• Training programs-Seminars that you give to increase awareness
• Write articles, give advice, become known as an expert
• Direct/personal selling
• Publicity/press releases
• Trade shows
• Web site marketing
• Referral programs
• Co-marketing with businesses that share your target market
• Barter

Pricing, Positioning and Branding
From the information collected, establish strategies for determining the price of your product, where your product will be positioned in the market and how you will achieve brand awareness.

Budget
Budget your dollars. What strategies can you afford? How much can you afford to spend per month?

Marketing Goals
Establish quantifiable marketing goals. This means goals that you can turn into numbers. For instance, your goal might be to gain at least 10 new clients each month or to generate 100 leads per month.

Monitor Your Results
Test and analyze. Identify the strategies that are working.
• Survey customers
• Track sales, leads, visitors to your web site, percent of sales to impressions
• Determine which marketing strategies are producing the most customers and
which are producing the least customers
• Measure Return on Investment per each marketing activity